Mercedes-Benz Advanced Design of North America, Daimler's first design studio outside Germany, was established in Carlsbad, California, to incorporate U.S. design input for advanced and production vehicle proposals. Designers in Southern California draw inspiration from the area's strong car culture and its creative, diverse and trendsetting environment; they work closely with their counterparts in Germany to invent new concepts, define innovative technical layouts and realize optimal design solutions.
To create beautiful, fascinating and innovative design solutions, taking into account modern technologies, as well as adhering to the current Mercedes-Benz Design Strategy.
A specialized group of Designers, Clay modelers, and Engineers work together to create future generations of Mercedes-Benz vehicles.
After an initial 2D ideation/sketch phase, 1/4 scale clay models are created to develop design themes. Eventually full size clay models are constructed to solidify vehicle concepts that are destined for production.