Group Research and Advanced Engineering USA in Palo Alto, California, forges collaborative partnerships with leading consumer electronics and IT companies in the Silicon Valley; efforts to engineer the best in-vehicle infotainment and telematics solutions allow for the continued enhancement of the user experience, which is a key to success, especially with solutions which embrace the digital lifestyle of our customers. One example is the smart drive app for the iPhone as a first-to-market solution including Internet-Radio and other essential connected applications. Additionally ground-breaking Advanced Driver Assistance and Chassis Systems are being designed for the US market. The division also tests fuel-cell vehicles, explores other sustainable technologies and supports regulatory efforts for standardization. Its Human-Machine Interaction Lab analyzes driving behavior and preferences in order to anticipate and meet consumer needs; its Society and Technology Research Group monitors U.S. demographics data and tracks other long-term changes, providing the company with a thorough knowledge of the U.S. market.