Society & Customer Research Group

A deep understanding of the user experience is an essential step in designing great vehicles and mobility services.

In order to design the best products, we must put the customer at the heart of our research.

We approach innovation from both a top-down and bottom-up perspective. The Society & Technology Research Group uses macro-trend analysis to forecast future customer needs and highlight market opportunities. The User Experience Research & Innovation Team engages personally with customers to ensure that their insights are reflected in product design.

Ongoing research examines the impact of spatial geography, upscale demographics and consumer behavior on future mobility

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” - Wayne Gretzky

By analyzing long-term, big-picture themes such as new luxury and digital lifestyles, the Society & Technology Group provides contextual insight about future mobility changes and new market opportunities.

Using this approach in the forward-looking Silicon Valley environment since 1995 drives Mercedes-Benz’s continuous technology leadership.

Listening to customer feedback drives the next generation of vehicles

We offer customer-centered research that supports Mercedes-Benz in developing industry-leading products and services.

The User Experience Research & Innovation team uses a wide range of methods to incorporate user insights and feedback throughout the design process for passenger and commercial vehicles.

User insights from the global Online Survey Panel, observations, and interviews give birth to new concepts that support user needs. From there, we refine the concepts and designs with user feedback including usability testing of prototypes with advanced tools like driving simulators, stress detection wristbands, and eye trackers.

A single research participant can contribute dozens of insights based on her unique experiences. Each insight is thoroughly reviewed and transformed into action items.

Join the team and drive the future.

See available openings

Society & Customer Research Group

340 N Pastoria Ave.
Sunnyvale, CA 94085

Phone: (408) 991-6200